Business: Theory and Practice

Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods

Olha Ilyash — 2025-01-09

The purpose of the article is to develop a methodology that will make it possible to use attitudes and expressions of professional language to the maximum extent when selecting business goals of high-tech entrepreneurship during the development, production and sale of the latest products and to reduce the sensitivity of the assessment to small deviations of the factors and increase its reliability. It is proven that the proposed method allows to use the attitude and expression of professional language to the maximum when choosing a business goal. At the same time, the sensitivity of the assessment to small deviations of the factors decreases, and the reliability increases. It has been investigated and established that when using fuzzy methods in the decision-making process in high-tech production, unlike the existing ones, there is an opportunity to actively use fuzzy estimates and different points of view of people who carry out planning or decision-making, as well as fuzzy information expressed in words.

Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products

Showkat Khalil Wani — 2025-01-31

The aim of this study is to evaluate the influence of physical Vanity, achievement vanity, and brand equity on luxury consumption in the skincare industry, considering the promising US$13.9 billion beauty and personal care market in India, as estimated by Euromonitor International. Data were collected from 200 male and female participants in the National Capital Region of Delhi, India, belonging to various geographic groups and income levels. Confirmatory factor analysis was utilized to assess the relationship between observed and latent variables, while regression analysis was employed to determine the impact of physical Vanity, achievement vanity, and brand equity on luxury consumption. The study reveals that physical Vanity, achievement vanity, and brand equity positively affect luxury product consumption, with brand equity having the most significant impact. The associations between luxury consumption and physical Vanity, achievement vanity, and brand equity were found to be statistically meaningful. The findings offer valuable insights for skincare market marketers, allowing them to identify opportunities and strategize to capture untapped markets in the country. Additionally, the results enable them to understand the relative influence of the three factors – physical Vanity, achievement vanity, and brand equity – on luxury consumption. This research contributes to the understanding of the positive effects of physical Vanity, achievement vanity, and brand equity on luxury product consumption. The survey-based approach offers a comprehensive yet succinct overview of the existing literature and its implications, benefiting both luxury brand managers and future researchers.

The impact of internal and macroeconomic factors on the profitability of the banking sector. A case study of the Western Balkan countries

Arsim Hoxha — 2025-01-31

The banking sector in the Western Balkan countries has changed dramatically in recent years. A variety of factors have contributed to these changes, such as economic growth, increased competition, and the implementation of new regulations. As a result, the profitability of the banking sector varies greatly between countries. The purpose of this research is to look into the impact of internal and macroeconomic factors on the profitability of the banking sector in the Western Balkan countries. The research used 85 observations from unbalanced panel data from five countries from 2005 to 2021. Data were gathered from the International Monetary Fund’s World Economic Outlook Database, which contains information on the trend and progress of banking in the Western Balkans. The variables used included macroeconomic variables, internal bank variables, and industry variables, with return on assets and return on equity used to measure bank profitability. Panel regression with pooled least squares, fixed effects, and random effects was used to analyze these variables. Internal factors such as bank Z-score, 3-bank asset concentration, bank net interest margin, bank overhead costs to total assets, bank credit to deposits, and bank capital to total assets have a positive impact on profitability, according to the findings. GDP and inflation, for example, have a mixed impact on profitability. The impact of industry factors such as liquid assets, deposits, and short-term funding, as well as bank Z-score, on profitability is mixed. The study’s findings have significant implications for policy experts and bank managers in Western Balkan countries. The findings can be used by policymakers to create policies that promote the profitability of the banking sector. The findings can be used by bank managers to improve their banks’ profitability by making strategic decisions about asset allocation, capital structure, and risk management.

Entrepreneurial determinants of Moroccan business failure: entrepreneurial behaviors and attitudes

Youssef Zizi — 2025-02-06

The main objective of this article is to determine the entrepreneurial determinants of Moroccan business failures. To address our research problem, we employ multiple regression models. Entrepreneurial behaviors and attitudes are sourced from the dataset provided by Global Entrepreneurship Monitor (GEM). Additionally, we enhance our dataset by incorporating entrepreneurial variables from the World Bank entrepreneurship database and OMPIC. Applying variable selection techniques and models selection criteria, such as AIC and BIC, the main results indicate that the model composed of variables related to entrepreneurial behavior and attitudes variables, specifically fear of failure rate, perceived capabilities rate, and perceived opportunities rate, better explains bankruptcy rate. This empirical study represents the inaugural examination in Morocco employing entrepreneurial behaviors and attitudes variables to assess their impact on business failure. The findings from this article could open up new perspectives for identifying entrepreneurial variables that explain business failure in Morocco. To the best of our knowledge, our research is the first to explore this topic in this country.