On relations between creativity and quality management culture
Abstract
The goal of this study is to make evident the strong connections between creativity and quality management, since creativity and quality management subjects currently are observed with an increasing interest all around the world. The methodology of the research is based on the data collection and information about creativity index and ISO 9001:2015 standards, which are applied in developed, medium income developing countries, as well as in low income developing countries. It has been used a regressive analysis followed by analysis of variance, which resulted on the main conclusion of this study that relations between creativity and ISO standards application is strong. The main recommendation is that application of ISO standards relates mostly to quality and its management, and when it comes to quality of products or services, it refers specifically to the perception of extent to which products and services fulfill customer’s expectation and this is related to culture and creativity.
Keyword : creativity, culture of quality, culture of quality management, International Organization for Standardization
How to Cite
Ceko, E. (2021). On relations between creativity and quality management culture. Creativity Studies, 14(1), 251-270. https://doi.org/10.3846/cs.2021.12154
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Ali Taha, V., Sirková, M., & Ferencová, M. (2016). The impact of organizational culture on creativity and innovation. Polish Journal of Management Studies, 14(1), 7–17. https://doi.org/10.17512/pjms.2016.14.1.01
Altshuller, G. (2001). 40 Principles: TRIZ keys to technical innovation. L. Shulyak & S. Rodman (Eds.). Technical Innovation Center.
Amabile, T. M. (1998). How to kill creativity. Harvard Business Review.
Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: making progress, making meaning. Research in Organizational Behavior, 36, 157–183. https://doi.org/10.1016/j.riob.2016.10.001
Caswell, J. A., Bredahl, M. E., & Hooker, N. H. (1998). How quality management metasystems are affecting the food industry. Review of Agricultural Economics, 20(2), 547–557. https://doi.org/10.2307/1350007
Ceko, E. (2016a). On relationship between quality management and life quality (a comparative analysis of Balkans with Western European countries). European Journal of Economics and Management Sciences, 2, 34–40. https://doi.org/10.20534/EJEMS-16-2-34-40
Ceko, E. (2016b). Some issues on relations between quality management/ISO Standards application and doing business climate (a comparative analysis of Balkans with Western European countries). European Scientific Journal, 12(7), 124–130. https://doi.org/10.19044/esj.2016.v12n7p124
Ceko, E. (2013). Quality management tools. Planetar University Press.
Ceko, E. (2017). Total quality management. Wisdom University Press.
Ceko, E. (2011). Total quality management and competitive advantage of Albanian firms. Journal of Institute Alb-Shkenca, 4(3), 423–429.
Dreu, de C. K. W., Baas, M., & Nijstad, B. A. (2008). Hedonic tone and activation level in the mood-creativity link: toward a dual pathway to creativity model. Journal of Personality and Social Psychology, 94(5), 739–756. https://doi.org/10.1037/0022-3514.94.5.739
European University Association. (2006). Quality culture in European universities: a bottom-up approach. In Report on the Three Rounds of the Quality Culture Project 2002–2006. https://www.eminent-haiti.eu/sites/default/files/2020-07/quality%20culture%20in%20european%20universities%20a%20bottom-up%20approach.pdf
Eniola, A. A., Kolade Olorunleke, G., Akintimehin, O. O., Ojeka, J. D., & Oyetunji, B. (2019). The impact of organizational culture on total quality management in SMEs in Nigeria. Heliyon, 5(8). https://doi.org/10.1016/j.heliyon.2019.e02293
Florida, R. (2014). The rise of creative class, revisited. Basic Books.
Gibbert, M., & Scranton, Ph. (2009). Constraints as sources of radical innovation? Insights from jet propulsion development. Management and Organizational History, 4(4), 385–399. https://doi.org/10.1177/1744935909341781
Gordon, G., & Owen, C. (2008). SHEEC Theme on the management of quality: cultures of quality enhancement and quality management systems and structures. http://www.enhancementthemes.ac.uk/docs/report/the-management-of-quality-cultures-of-quality-enhancement.pdf?sfvrsn=12
Hargadon, A. B., & Bechky, B. A. (2006). When collections of creatives become creative collectives: a field study of problem solving at work. Organization Science, 17(4), 484–500. https://doi.org/10.1287/orsc.1060.0200
Harrington, H. J., & Mathers, D. D. (1997). ISO 9000 and beyond: from compliance to performance improvement. McGraw-Hill.
Harvey, S. (2013). A different perspective: the multiple effects of deep level diversity on group creativity. Journal of Experimental Social Psychology, 49(5), 822–832. https://doi.org/10.1016/j.jesp.2013.04.004
Harvey, S. (2014). Creative synthesis: exploring the process of extraordinary group creativity. Academy of Management Review, 39(3), 324–343. https://doi.org/10.5465/amr.2012.0224
Harvey, L., & Green, D. (1993). Defining quality. Assessment and Evaluation in Higher Education, 18(1), 9–34. https://doi.org/10.1080/0260293930180102
Harvey, L., & Stensaker, B. (2008). Quality culture: understandings, boundaries and linkages. European Journal of Education: Research, Development and Policy, 43(4), 427–442. https://doi.org/10.1111/j.1465-3435.2008.00367.x
Hermida, Y., Clem, W., & Güss, C. D. (2019). The inseparable three: how organization and culture can foster individual creativity. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.02133
ISO. (2021). ISO. https://www.iso.org/home.html
Kadar, M., Muntean, M., & Marina, L. (2014). Developing a personalized and adapted curriculum for engineering education through an ambient intelligence environment. In J. P. Davim, Engineering education: curriculum, pedagogy and didactic aspects (pp. 26–65). Series: Chandos Learning and Teaching Series. Chandos Publishing. https://doi.org/10.1533/9781780633589.25
Kiran, D. R. (2017). Total quality management: key concepts and case studies. BS Publications. https://doi.org/10.1016/B978-0-12-811035-5.00001-5
Kleijnen, J., Dolmans, D., Muijtjens, A., Willems, J., & Hout, van H. (2009). Organisational values in higher education: perceptions and preferences of staff. Quality in Higher Education, 15(3), 233–249. https://doi.org/10.1080/13538320903343123
Leal, S., & Urrea, J. (2013). Ingenio y pasión. LID Editorial Empresarial.
Loh, H. T., He, C., & Shen, L. (2006). Automatic classification of patent documents for TRIZ users. World Patent Information, 28(1), 6–13. https://doi.org/10.1016/j.wpi.2005.07.007
Loo, S. (2017). Creative working in knowledge economy. Series: Routledge Advances in Organizational Learning and Knowledge Management. Routledge. https://doi.org/10.4324/9781315453095
Meusburger, P., Funke, J., & Wunder, E. (Eds.). (2009). Milieus of creativity: an interdisciplinary approach to spatiality of creativity. Series: Knowledge and Space. Vol. 2. Springer Science + Business Media B. V. https://doi.org/10.1007/978-1-4020-9877-2
Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal, 15(2–3), 107–120. https://doi.org/10.1207/S15326934CRJ152&3_01
Neren, U. (2011). The number one key to innovation: scarcity. Harvard Business Review. https://hbr.org/2011/01/the-number-one-key-to-innovati
Nickerson, R. S. (2011). Developing intelligence through instruction. In R. J. Sternberg & S. B. Kaufman (Eds.), The Cambridge handbook of intelligence (pp. 107–129). Cambridge University Press. https://doi.org/10.1017/CBO9780511977244.007
Nobre, F. S., Tobias, A. M., & Walker, D. S. (2010). A New contingency view of the organization: managing complexity and uncertainty through cognition. Brazilian Administration Review, 7(4), 379–396. https://doi.org/10.1590/S1807-76922010000400005
O’Regan, G. (2002). A practical approach to software quality. Springer-Verlag New York, Inc. https://doi.org/10.1007/978-0-387-22454-1
OECD. (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation. Series: The Measurement of Scientific, Technological and Innovation Activities. OECD Publishing/Eurostat. https://doi.org/10.1787/9789264304604-en
Paletz, S. B. F., & Schunn, Ch. D. (2010). A social‐cognitive framework of multidisciplinary team innovation. Topics in Cognitive Science, 2(1), 73–95. https://doi.org/10.1111/j.1756-8765.2009.01029.x
Peri, C., Lavelli, V., & Marjani, A. (2004). Qualità nelle aziende e nelle filiere agroalimentari. Gestione e certificazione dei sistemi per la qualità, per la rintracciabilità e per l’igiene. Hoepli.
Pink, D. H. (2006). A whole new mind: why right-brainers will rule future. Riverhead Books.
Rastgoo, P. (2017). The impact of organizational culture on creativity: the mediating role of knowledge management (case study: Medical Sciences and Health Services University in Bashehr). International Review of Management and Marketing, 7(4), 83–90.
Robbins, S. P., & Judge, T. A. (2014). Organizational behavior. Pearson.
Romer, D. (2019). Advanced macroeconomics. Series: The McGraw-Hill Series Economics. McGraw-Hill Education.
Rubenson, D. L., & Runco, M. A. (1992). The psychoeconomic approach to creativity. New Ideas in Psychology, 10(2), 131–147. https://doi.org/10.1016/0732-118X(92)90021-Q
Schein, E. H. (2010). Organizational culture and leadership. Jossey-Bass Publishers.
Schumpeter, J. A. (2008). Capitalism, socialism and democracy. Harper Perennial/Modern Thought.
Sharma, S. (2018). Total quality management: concepts, strategy and implementation for operational excellence. Sage Publications Pvt.
Siltala, R. (2010). Innovatiivisuus ja yhteistoiminnallinen oppiminen liike-elämässä ja opetuksessa. Sarja: Turun Yliopiston Julkaisuja Annales Universitatis Turkuensis. Tom: 304. Turun Yliopisto.
Simonton, D. K. (1997). Creative productivity: a predictive and explanatory model of career trajectories and landmarks, Psychological Review, 104(1), 66–89. https://doi.org/10.1037/0033-295X.104.1.66
Sinha, N., Kakkar, N. K., & Gupta, V. (2009). Unleash the power of creativity and innovation. International Journal of Sustainable Strategic Management, 1(4), 417–433. https://doi.org/10.1504/IJSSM.2009.030515
Sternberg, R. J., & Sternberg, K. (2012). Cognitive psychology. Cengage Learning.
Torrance, E. P. (1966). Torrance tests of creative thinking. verbal tests: Forms A and B. Figural tests: forms A and B. Personnel Press.
Vlãsceanu, L., Grünberg, L., & Pârlea, D. (2007). Quality assurance and accreditation: a glossary of basic terms and definitions. M. Seto & P. J. Wells (Eds.). UNESCO-CEPES.
Weiss, M., Hoegl, M., & Gibbert, M. (2011). Making virtue of necessity: the role of team climate for innovation in resource-constrained innovation projects. Journal of Product Innovation Management, 28(s1), 196–207. https://doi.org/10.1111/j.1540-5885.2011.00870.x
Williams, J. (2020). Editorial. Quality in Higher Education, 26(1), 1–2. https://doi.org/10.1080/13538322.2020.1743501
Woodman, R. W., Sawyer, J. E., & Griffin, R. W. (1993). Toward a theory of organizational creativity. The Academy of Management Review, 18(2), 293–321. https://doi.org/10.5465/amr.1993.3997517
Altshuller, G. (2001). 40 Principles: TRIZ keys to technical innovation. L. Shulyak & S. Rodman (Eds.). Technical Innovation Center.
Amabile, T. M. (1998). How to kill creativity. Harvard Business Review.
Amabile, T. M., & Pratt, M. G. (2016). The dynamic componential model of creativity and innovation in organizations: making progress, making meaning. Research in Organizational Behavior, 36, 157–183. https://doi.org/10.1016/j.riob.2016.10.001
Caswell, J. A., Bredahl, M. E., & Hooker, N. H. (1998). How quality management metasystems are affecting the food industry. Review of Agricultural Economics, 20(2), 547–557. https://doi.org/10.2307/1350007
Ceko, E. (2016a). On relationship between quality management and life quality (a comparative analysis of Balkans with Western European countries). European Journal of Economics and Management Sciences, 2, 34–40. https://doi.org/10.20534/EJEMS-16-2-34-40
Ceko, E. (2016b). Some issues on relations between quality management/ISO Standards application and doing business climate (a comparative analysis of Balkans with Western European countries). European Scientific Journal, 12(7), 124–130. https://doi.org/10.19044/esj.2016.v12n7p124
Ceko, E. (2013). Quality management tools. Planetar University Press.
Ceko, E. (2017). Total quality management. Wisdom University Press.
Ceko, E. (2011). Total quality management and competitive advantage of Albanian firms. Journal of Institute Alb-Shkenca, 4(3), 423–429.
Dreu, de C. K. W., Baas, M., & Nijstad, B. A. (2008). Hedonic tone and activation level in the mood-creativity link: toward a dual pathway to creativity model. Journal of Personality and Social Psychology, 94(5), 739–756. https://doi.org/10.1037/0022-3514.94.5.739
European University Association. (2006). Quality culture in European universities: a bottom-up approach. In Report on the Three Rounds of the Quality Culture Project 2002–2006. https://www.eminent-haiti.eu/sites/default/files/2020-07/quality%20culture%20in%20european%20universities%20a%20bottom-up%20approach.pdf
Eniola, A. A., Kolade Olorunleke, G., Akintimehin, O. O., Ojeka, J. D., & Oyetunji, B. (2019). The impact of organizational culture on total quality management in SMEs in Nigeria. Heliyon, 5(8). https://doi.org/10.1016/j.heliyon.2019.e02293
Florida, R. (2014). The rise of creative class, revisited. Basic Books.
Gibbert, M., & Scranton, Ph. (2009). Constraints as sources of radical innovation? Insights from jet propulsion development. Management and Organizational History, 4(4), 385–399. https://doi.org/10.1177/1744935909341781
Gordon, G., & Owen, C. (2008). SHEEC Theme on the management of quality: cultures of quality enhancement and quality management systems and structures. http://www.enhancementthemes.ac.uk/docs/report/the-management-of-quality-cultures-of-quality-enhancement.pdf?sfvrsn=12
Hargadon, A. B., & Bechky, B. A. (2006). When collections of creatives become creative collectives: a field study of problem solving at work. Organization Science, 17(4), 484–500. https://doi.org/10.1287/orsc.1060.0200
Harrington, H. J., & Mathers, D. D. (1997). ISO 9000 and beyond: from compliance to performance improvement. McGraw-Hill.
Harvey, S. (2013). A different perspective: the multiple effects of deep level diversity on group creativity. Journal of Experimental Social Psychology, 49(5), 822–832. https://doi.org/10.1016/j.jesp.2013.04.004
Harvey, S. (2014). Creative synthesis: exploring the process of extraordinary group creativity. Academy of Management Review, 39(3), 324–343. https://doi.org/10.5465/amr.2012.0224
Harvey, L., & Green, D. (1993). Defining quality. Assessment and Evaluation in Higher Education, 18(1), 9–34. https://doi.org/10.1080/0260293930180102
Harvey, L., & Stensaker, B. (2008). Quality culture: understandings, boundaries and linkages. European Journal of Education: Research, Development and Policy, 43(4), 427–442. https://doi.org/10.1111/j.1465-3435.2008.00367.x
Hermida, Y., Clem, W., & Güss, C. D. (2019). The inseparable three: how organization and culture can foster individual creativity. Frontiers in Psychology, 10. https://doi.org/10.3389/fpsyg.2019.02133
ISO. (2021). ISO. https://www.iso.org/home.html
Kadar, M., Muntean, M., & Marina, L. (2014). Developing a personalized and adapted curriculum for engineering education through an ambient intelligence environment. In J. P. Davim, Engineering education: curriculum, pedagogy and didactic aspects (pp. 26–65). Series: Chandos Learning and Teaching Series. Chandos Publishing. https://doi.org/10.1533/9781780633589.25
Kiran, D. R. (2017). Total quality management: key concepts and case studies. BS Publications. https://doi.org/10.1016/B978-0-12-811035-5.00001-5
Kleijnen, J., Dolmans, D., Muijtjens, A., Willems, J., & Hout, van H. (2009). Organisational values in higher education: perceptions and preferences of staff. Quality in Higher Education, 15(3), 233–249. https://doi.org/10.1080/13538320903343123
Leal, S., & Urrea, J. (2013). Ingenio y pasión. LID Editorial Empresarial.
Loh, H. T., He, C., & Shen, L. (2006). Automatic classification of patent documents for TRIZ users. World Patent Information, 28(1), 6–13. https://doi.org/10.1016/j.wpi.2005.07.007
Loo, S. (2017). Creative working in knowledge economy. Series: Routledge Advances in Organizational Learning and Knowledge Management. Routledge. https://doi.org/10.4324/9781315453095
Meusburger, P., Funke, J., & Wunder, E. (Eds.). (2009). Milieus of creativity: an interdisciplinary approach to spatiality of creativity. Series: Knowledge and Space. Vol. 2. Springer Science + Business Media B. V. https://doi.org/10.1007/978-1-4020-9877-2
Mumford, M. D. (2003). Where have we been, where are we going? Taking stock in creativity research. Creativity Research Journal, 15(2–3), 107–120. https://doi.org/10.1207/S15326934CRJ152&3_01
Neren, U. (2011). The number one key to innovation: scarcity. Harvard Business Review. https://hbr.org/2011/01/the-number-one-key-to-innovati
Nickerson, R. S. (2011). Developing intelligence through instruction. In R. J. Sternberg & S. B. Kaufman (Eds.), The Cambridge handbook of intelligence (pp. 107–129). Cambridge University Press. https://doi.org/10.1017/CBO9780511977244.007
Nobre, F. S., Tobias, A. M., & Walker, D. S. (2010). A New contingency view of the organization: managing complexity and uncertainty through cognition. Brazilian Administration Review, 7(4), 379–396. https://doi.org/10.1590/S1807-76922010000400005
O’Regan, G. (2002). A practical approach to software quality. Springer-Verlag New York, Inc. https://doi.org/10.1007/978-0-387-22454-1
OECD. (2018). Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation. Series: The Measurement of Scientific, Technological and Innovation Activities. OECD Publishing/Eurostat. https://doi.org/10.1787/9789264304604-en
Paletz, S. B. F., & Schunn, Ch. D. (2010). A social‐cognitive framework of multidisciplinary team innovation. Topics in Cognitive Science, 2(1), 73–95. https://doi.org/10.1111/j.1756-8765.2009.01029.x
Peri, C., Lavelli, V., & Marjani, A. (2004). Qualità nelle aziende e nelle filiere agroalimentari. Gestione e certificazione dei sistemi per la qualità, per la rintracciabilità e per l’igiene. Hoepli.
Pink, D. H. (2006). A whole new mind: why right-brainers will rule future. Riverhead Books.
Rastgoo, P. (2017). The impact of organizational culture on creativity: the mediating role of knowledge management (case study: Medical Sciences and Health Services University in Bashehr). International Review of Management and Marketing, 7(4), 83–90.
Robbins, S. P., & Judge, T. A. (2014). Organizational behavior. Pearson.
Romer, D. (2019). Advanced macroeconomics. Series: The McGraw-Hill Series Economics. McGraw-Hill Education.
Rubenson, D. L., & Runco, M. A. (1992). The psychoeconomic approach to creativity. New Ideas in Psychology, 10(2), 131–147. https://doi.org/10.1016/0732-118X(92)90021-Q
Schein, E. H. (2010). Organizational culture and leadership. Jossey-Bass Publishers.
Schumpeter, J. A. (2008). Capitalism, socialism and democracy. Harper Perennial/Modern Thought.
Sharma, S. (2018). Total quality management: concepts, strategy and implementation for operational excellence. Sage Publications Pvt.
Siltala, R. (2010). Innovatiivisuus ja yhteistoiminnallinen oppiminen liike-elämässä ja opetuksessa. Sarja: Turun Yliopiston Julkaisuja Annales Universitatis Turkuensis. Tom: 304. Turun Yliopisto.
Simonton, D. K. (1997). Creative productivity: a predictive and explanatory model of career trajectories and landmarks, Psychological Review, 104(1), 66–89. https://doi.org/10.1037/0033-295X.104.1.66
Sinha, N., Kakkar, N. K., & Gupta, V. (2009). Unleash the power of creativity and innovation. International Journal of Sustainable Strategic Management, 1(4), 417–433. https://doi.org/10.1504/IJSSM.2009.030515
Sternberg, R. J., & Sternberg, K. (2012). Cognitive psychology. Cengage Learning.
Torrance, E. P. (1966). Torrance tests of creative thinking. verbal tests: Forms A and B. Figural tests: forms A and B. Personnel Press.
Vlãsceanu, L., Grünberg, L., & Pârlea, D. (2007). Quality assurance and accreditation: a glossary of basic terms and definitions. M. Seto & P. J. Wells (Eds.). UNESCO-CEPES.
Weiss, M., Hoegl, M., & Gibbert, M. (2011). Making virtue of necessity: the role of team climate for innovation in resource-constrained innovation projects. Journal of Product Innovation Management, 28(s1), 196–207. https://doi.org/10.1111/j.1540-5885.2011.00870.x
Williams, J. (2020). Editorial. Quality in Higher Education, 26(1), 1–2. https://doi.org/10.1080/13538322.2020.1743501
Woodman, R. W., Sawyer, J. E., & Griffin, R. W. (1993). Toward a theory of organizational creativity. The Academy of Management Review, 18(2), 293–321. https://doi.org/10.5465/amr.1993.3997517