Creativity Studies

Influence of creative, social, and practical imaginativeness on self-efficacy and entrepreneurial intention of engineering students

Sanya Katyal — 2024-07-31

Despite the importance of imagination to entrepreneurship, it is underexplored by researchers in the field. Imaginativeness is a cognitive ability that coalesces the capacity for imagination with the knowledge required to rationally conjure up a variety of task-related scenarios. It is especially helpful for those who lack prior experience and therefore can be beneficial for recent graduates and anyone who wants to launch their own business. In our study, we examine whether imaginativeness, in its three forms, can influence engineering students’ entrepreneurial self-efficacy and entrepreneurial intention. Our study recorded 216 responses to prove the hypotheses employing partial least squares path modeling using SmartPLS3, and we inferred that creative imaginativeness, social imaginativeness, and practical imaginativeness are positively related to entrepreneurial self-efficacy thereby strengthening entrepreneurial intention. The study provides distinctive insights into the study of imagination in the formation of entrepreneurial intention among engineering students in a developing economy, where studies are few.

Leadership and its role in intellectual migration and creativity development

Olena Oliinyk — 2024-08-20

The study aims to investigate the role of leadership in creativity development, including opportunities arising from the attractiveness of countries for intellectual migrants. Using the authors’ approach for assessing leadership development in the European Union, it is found that the leading positions belong to Finland with an integral index value of 0.85, Denmark (0.83), and the Netherlands (0.76). To test hypotheses about the significant influence of leadership on the attractiveness of countries for intellectual migrants and creativity development, correlation analysis was used. Creativity development was analysed based on the most frequently used indicators of creative economics dynamics. Besides, it was considered that the most obvious result of creative thinking is the innovation development of the countries. The resulting pairwise correlation coefficients for the European Union show a strong relationship between the level of leadership and a country’s ability to attract (0.73) and retain talent (0.80). A positive impact of leadership on creativity development is confirmed by the links with the overall value of the Global Innovation Index (0.79), the growth of innovative companies (0.81), creative outputs (0.58), and cultural employment (0.68). The obtained results prove the need for the development of leadership competencies as an important driver of creativity, talent attraction and generation of innovative solutions.

Good stories overwrite creativity: the three eras of city competition

Pál Koudela — 2024-08-23

Today cities in national and global competition focus on creativity. Although the creative city concept was invented by Gunnar Törnqvist in 1983, today the dominant concept is creative class articulated by Richard Florida in 2004. Cities are engaged to strengthen their social and cultural environment in the direction indicated in the works by Törnqvist, Peter Hall, Charles Landry, and Florida, and take effort to embed their fame as creative cities to their city branding. This let them communicate a creative image and develop an emotional bond to this image among larger social groups of tourists, employees and beyond. Consequently, their position in competition is improving. The emergence of creativity basically changed the characteristics of city competition since the turn of the millennia, cities – stakeholders in particular – focused on investment and infrastructure development beforehand. As the concept of the creative city already stabilized itself in worldwide city development and branding a new turn might come, and the market of good stories is emerging in city communication which can dim or even overwrite the importance of creativity. While good stories were always part of marketing, and contributed to city planning since the 1980s, their growing importance in city branding can reach a hypothetical point where a new market level develops, and a narrative turn occurs. In such cases, cities themselves carry good stories and the represented virtual reality creates a new market, where creativity will be only one among other stories. In this study we sketch up the three eras of branding in city competition, focusing on the emerging and fading role of creativity.

Diversity is not inclusion: a four-dimensional approach to corporate creative-intensive ecosystems

Fabio B. Josgrilberg — 2024-08-26

This paper aims at presenting a four-dimensional approach to studying and managing creative-intensive ecosystems, namely flows, spaces, temporalities, and processes. The study departs from a sociocultural approach and draws on the authors’ qualitative research on innovation management, historical facts, and related studies on creativity. The research corpus includes 11 semi-structured interviews (13 hours and 37 minutes) with innovation managers with experience in large companies in Brazil and interpreted with a framework analysis technique. The text concludes that the potential of corporate creative processes lies in their ability to manage communication flows, spaces, temporalities, and processes that allow for systemic differentiation between more conservative social arrangements. The dimensions are deductively implied from the results of the framework analysis.

The effect of problem-based learning assisted with concept mapping founded on cognitive style on the creativity of writing exposition text

Rubiah Rubiah — 2024-09-06

The aim of this research is to obtain another point of view with collaborative problem-based learning to increase writing creativity in the field of scientific work in the form of exposition text by investigating cognitive style as an individual character and using concept mapping media. This study uses descriptive research methods and multivariate analysis is used to provide a clear picture of writing creativity that considers the use of learning methods, concept mapping media, and students’ cognitive style backgrounds. The research subjects were students of the second-semester Islamic religious education study program from the Islamic Senior High School Diniyah Putri Pekanbaru, Indonesia. Sample selection was done by means of cluster random sampling. The sample was divided into two, the experimental class which collected 30 people, and the control class with a number of 30. The cognitive style must be considered in the application of the learning method. Students with field-dependent cognitive styles are more adaptable in collaborative learning. The use of media mapping to foster writing creativity was evident during the research. Concept mapping, which involves higher-order thinking skills, stimulates students to continue to involve the imagination in their creative process. Several educational implications are discussed and can be used as future research directions. The interpretation results are obtained by considering the relevant literature findings.

Smart city management from the perspective of inhabitants as the creative consumers of urban space

Emilian Gwiaździński — 2024-09-06

The purpose of this article is to assess the perception of the idea of about the smart city management by its creative inhabitants. In operationalising the adopted objective, the focus is on the perception of the advantages and disadvantages of the implementation of Internet of things technologies and devices in urban space, based on the residents’ convictions and attitudes. The study was conducted using an online survey technique. The most important advantages related to the implementation of Internet of things solutions in the field of smart cities are improved convenience in everyday life (easier access to public services), optimised allocation of urban resources, creating the image of the city as a modern city and economic benefits. On the other hand, the most important disadvantages are unethical use of personal data by public administration representatives, excessive surveillance of residents, increased costs of purchasing public services, loss of control over devices/systems, and increased feeling of insecurity among residents. The variable that differentiates to some extent the advantages and disadvantages perceived by inhabitants is their age.

Malay identity in the exploration of miniature creation as souvenirs: contextual miniature of Malay architecture of North Sumatra, Indonesia

Zulkifli Zulkifli — 2024-09-16

As a testament to the past Malay glory, there are monumental architectures in Medan (North Sumatra, Indonesia), Langkat (North Sumatra, Indonesia) and Batubara Regencies (North Sumatra, Indonesia) that have become Malay icons. The city of Medan and several areas in North Sumatra are known as tourist destinations since the early 20th century. The tourism has strong potential but it has not been supported by representative souvenir products. This article discusses the preservation of Malay identity through research into the manufacture of miniatures as souvenirs. The aim is to explore the potential of Malay architectural forms to be explored in the production of miniature souvenirs to revitalize North Sumatra’s Malay identity. The replicated research methods are survey, creation (creative experiment), and conservation methods in the socio-cultural approach. Research data was collected from various sources and analyzed using an interactive model. The results of the study explain that the potential identity of Malay architecture can be mapped based on its type (function) and structure. Its exploratory potential, both technically and aesthetically, lies in the dynamic visualization of roof forms and architectural facades. As it is researched based on the iconic Malay architectural figures, the miniature products are exclusive in the form of unique souvenirs with a strong Malay identity.

Advertising and creativity in award ceremonies: the challenge of transparent evaluation

Victoria Tur-Viñes — 2024-09-27

Award ceremonies value and highlight the best pieces of communication, reflecting the innovative trends of advertising practice, and are also on the rise as places for meeting and exchanging experiences, points of reflection on the challenges facing the industry and events to showcase the high value of the industry. The aim of this study is to evaluate the methodology of advertising festivals and identify the criteria for their operation. A content analysis of the official websites of 85 international award ceremonies with 20 indicators was carried out. The results show the non-specialized, general nature of most of the annual events. Five major award category types are identified: media and actions, digital, differential feature of the endeavour, resources used and results obtained. The jury selection criteria are only made public for one in ten award ceremonies, while the criteria for the assessment of the pieces are not known for 40% of the award ceremonies. This study has theoretical–practical implications, and expands upon previous knowledge regarding award, the selection of people and pieces, and the criteria for both. It concludes by underlining transparency as a potential area for improvement.

Creative use of objects as signs in cinema: an analysis of Sergei Parajanov’s Hakob Hovnatanyan

Tigran Simyan — 2024-10-09

The paper presents an analysis of Sergei Parajanov’s short film, Hakob Hovnatanyan (1967), and its significance as an example of poetic cinema within Soviet cinematography. Not only feature-length films of Parajanov, but also his short films hold an important place among his œuvre, as a multi-modal and multi-channel visualization of the past. Hakob Hovnatanyan is a prime example of poetic cinema in Soviet cinematography. A pioneer in this discourse in the Soviet Union was Andrei Tarkovsky with his film Andrei Rublev (1966). Examples of this discourse include the Parajanov’s films The Color of Pomegranates (orig. Nṙan gowynë, 1969), Arabesque on a Theme of Pirosmani (orig. Arabeskebi Pirosmanis temaze, 1985), and Etudes on Vrubel (orig. Etyudy on Vrubel, 1989), which was directed by Leonid Osyka (scriptwriter Parajanov). The paper explores Hakob Hovnatanyan as a converter of cultural memory and multimodal vehicle for the construction of the spirit of the city. While in the framework of the short film the city is presented in the open air, in the middle the interior, the everyday life, the hum of language, and the language of clothes and necklaces of Old Tbilisi, Georgia, are presented. The interior and spirit are presented not only on the visual level of paintings, carpets, and furniture (a dresser with a metronome) but also through auditory elements: sound, language, music, etc. Thus, through a multimodal visualization of the past Parajanov presents a new language of cinema (Shadows of Forgotten Ancestors (orig. Tini zabutykh predkiv, 1965), The Color of Pomegranates, The Legend of Suram Fortress (orig. Ambavi suramis tsikhisa, 1985), Ashik Kerib (orig. Ashik’-keribi, 1988, first director Dodo Abashidze)).

An analysis of intrinsic motivators about the effect of social media usage on artistic creativity in university in China

Lei Wang — 2024-11-06

With the development of the information age, social media has become an important channel for students to communicate, interact and obtain information online. This research combines analyses of social media use and factors linked to intrinsic motivation to examine the influence of these factors on university students’ creativity through the Internet. The discussion presented here starts from the viewpoint that intrinsic motivation plays an important role in the correlation between social media and students’ creativity. This study randomly surveyed 416 students from Chinese universities majoring in art to investigate the impact of social media on their levels of creativity. The analysis focused on understanding these students’ intrinsic motivation to engage in Internet use. The conclusions show that social media has a considerable impact on their creativity. Under the influence of intrinsic motivation, students’ creativity can be considerably boosted. Furthermore, it also shows that different intrinsic motivations have different effects on creativity levels. Therefore, the study is suggested that the education sector in China still needs to pay more attention to the development of students’ creative approaches to achieve better educational outcomes.

Flipped classroom and creative learning resources for teaching history

María Pilar Molina-Torres — 2024-11-13

The study aims to analyse the perceptions and pedagogical skills of university students in the implementation of the flipped classroom in the degree of primary education. The sample consists of 209 students following the bilingual English programme at the University of Córdoba, Spain. The study is described as a non-experimental quantitative research, which means that it focuses on the collection and analysis of data without intervention or manipulation of variables. A fifteen-item Likert-type questionnaire was used to collect the data. The questionnaire appears to be on a scale of 1 to 5, where participants rate their answers according to the options given. The findings suggest that new electronic learning strategies need to be incorporated into teaching methodology. There is an emphasis on the importance of providing practical approaches to digital teaching and didactic resources. Students have shown a positive attitude towards their training needs, particularly in consolidating historical thinking and integrating active learning methods with good teaching practice.

Making abstract values tangible: how European University Alliances construct their visual identity in the perspective of creativity

Robert Radziej — 2024-11-25

The European University Initiative established 64 transnational alliances of higher education institutions. Each of these European Universities Alliances seeks to align universities to enhance academic excellence and competitiveness of the European Higher Education Area. While branding of higher education institutions has become a professionalized practice, creating a transnational alliance poses challenges beyond traditional academic visual identity. The aim is to map out visual and discursive self-representation patterns of European University Alliances on their websites, involving European values such as for example, international cooperation, student mobility, and inclusivity. Using multimodal discourse analysis, this study examines online construction of academic identities of selected European University Alliances. It analyses (1) composition, colour, and typography used in European University Alliances’ logotypes; (2) the features of photographs and graphics; and (3) the typology of names and keywords in mission statements. The findings highlight the importance of generic imagery and compositional devices evoking positive emotional responses as well as recognizable cultural symbols and colours that align with the values of academia and “Europeanness”.

Creativity in crisis communication: a systematic review

Rasa Smaliukienė — 2024-11-26

This systematic review explores the concept of creativity in crisis communication, a widely used but poorly conceptualised phenomenon. It draws on empirical research and case studies to highlight the diversity of creative approaches during major crises such as natural disasters, health crises, or conflicts. The focus is particularly on situations where these crises are protracted, and creativity is required to deal with the “fog of warning” caused by repeated alerts. It is also important to exercise creativity in order to control the meaning of information and combat the spread of misinformation and conspiracy theories. Creativity in crisis communication during major crises is described as the dynamic generation of novel and contextually relevant strategies using unconventional or metaphorical elements to engage audiences, reshape their understanding, and drive behavioural change for effective crisis resolution and recovery. The study provides a framework for understanding creativity in crisis communication by synthesising existing academic knowledge. Using the preferred reporting items for systematic reviews and meta-analyses methodology, 42 articles were analysed and categorised into three areas of communication: meaning making, behaviour framing, and reputation preservation. The framework illustrates the multiple facets of creativity: metaphorical creativity promotes critical reflection; visual representation enhances accessibility; humour and creative solutions engage and motivate diverse audiences; artistic elements, serious games and creative scenarios facilitate behaviour change. This framework underscores the critical role of creativity in crisis contexts, bridging the gap between standard communication and innovative, contextually relevant strategies in crisis communication strategies.

The potential of craft industries based on Javanese ethnic culture and the local economy in Indonesia: perspectives of creativity

Bhakti Nur Avianto — 2024-11-29

This paper aims to determine the extent to which the potential for developing craft industries based on Javanese ethnic culture can improve local economic development and help empower the local community. A qualitative method with case study research approach. Meanwhile, to measure the potential for growing craft industries based on Javanese ethnic culture, the SWOT (strengths, weaknesses, opportunities, threats) analysis–analytic hierarchy process is used by collecting primary data through group discussions while secondary data with questionnaires. Developing craft industries based on Javanese ethnic culture can contribute to local economic development by utilizing abundant human resources, adding concrete employment opportunities, facilitating licensing, maximizing the potential an open art market, and anticipating goods cheaper competition from foreign as well as the entry threatened free trade that would replace the existence of craft products based on Javanese ethnic culture. Efforts are carried out by business actors, manufacturing industry, and arts community to helping facilitate various promotional business opportunities. In addition, the government has made a policy direction for local economic development by balancing foreign and local players to deal with technological innovations and the rapidly changing character of the market.

Phatic emoji of Javanese netizens in social media: a cyberpragmatics perspective on a creative communicative strategy

Yuli Widiana — 2024-12-03

The massive shift of communication culture from direct to virtual channels due to the COVID-19 pandemic affected virtual politeness performance. The limitation of physical expression in digital platforms encourages emojis to replace gestures, mimics, and other expressions. This study aims to describe the types of speech acts and the function of the emojis along with the performance of politeness strategies in the WhatsApp group of Javanese netizens. Understanding politeness performance through the use of speech acts and emojis in virtual communication provides insights into how universal emojis are specifically used in a particular culture and shows the creativity of emoji use in phatic communication. The virtual textual data were taken from five WhatsApp group’s with 174 Javanese members by observation method. The emoji that occurred in the conversational texts were classified based on the types of speech acts and their functions. The analysis was conducted within the cyberpragmatics framework. The findings showed that emojis were used in assertive speech acts, directive speech acts, expressive speech acts, and phatic speech acts. The functions were to emphasize meaning, clarify meaning, direct certain actions, express feelings, and establish social rapport. The research contributes to the development of cyberpragmatics as the current approach in pragmatics study. Moreover, the findings depicted the current phenomenon of social media communication on a cultural basis.

“Everything has to be done in the Polish way”: creativity barriers experienced by innovators in a post-Soviet society

Agnieszka Karpinska — 2024-12-04

Innovators from post-Soviet transition societies experience barriers to creativity different from those experienced by inventors in developed countries. Since there has been little research into this subject so far, this article is an attempt to fill this gap. The aim of the study is to explore the mindset and environmental creativity hurdles experienced by Polish innovators as the representatives of post-Soviet states. The data was collected through individual in-depth interviews. Sixteen innovators from Białystok, a city in the Eastern part of Poland, were interviewed. The findings show that innovators experience both individual and environmental hurdles in their creativity actions. In the case of mindset barriers, the feeling of low self-esteem and lack of appropriate knowledge are listed as the most significant barriers, especially at the beginning of the career. The study has shown that although individual barriers hinder creative work, innovators make successful attempts to overcome them. Environmental blocks, however, have the most detrimental influence on innovators’ creativity and are the most difficult to overcome. Among these barriers innovators mention the characteristics of homo sovieticus mentality, such as informal relations, nepotism, and lack of trust among academics and businesspeople. The study supports the hypothesis that the post-Soviet culture largely determines the low innovation level in Eastern European countries.

Theory of planned behaviour analysis on entrepreneurial creativity

Mahir Pradana — 2024-12-05

The importance of entrepreneurial education in Indonesian higher education has been argued. In this study, we examined how entrepreneurial creativity, a crucial aspect of entrepreneurship education, contributes significantly to the emergence of entrepreneurial qualities. The theory of planned behaviour serves as the theoretical underpinning for the questionnaire we developed for this quantitative investigation. For this study, we polled 400 college students from numerous private colleges in Indonesia. We ran a route analysis on the data using SmartPLS version 3 as our analysis tool. Our findings demonstrate that when theory of planned behaviour variables have an impact on creativity, which means that subjective norm, attitude toward entrepreneurship, and perceived behavioural control should be focused on because these factors eventually have crucial impact on entrepreneurial creativity.

Metaphors in the analysis of the Polish socio-economic transformation in the 1990s: problems of sociological imagination and creativity

Sławomira Kamińska-Berezowska — 2024-12-11

A primary assumption made for reflections presented in this article is the possibility of describing social reality using metaphors and their crucial role in creative thinking. The analysis is based on the interdisciplinary research project Images of the Polish Socio-Economic Transformation in the Eyes of Foreign Researchers in the Context of Their Social Roles and Intercultural Communication (2023 – now). The article references three metaphorical images of the Polish socio-economic transformation of the 1990s. It shows how they reflect the diversity of social reality and the selective character of its perception. Due to the use of metaphors in describing the analyzed process, it was possible to highlight its specific characteristics, which is typical of this approach. Besides, the article indicates that participants of the socio-economic transformations can perceive them differently than distanced external researchers with different baggage of personal and epistemological experience. Therefore, the article focuses on this rich diversity in the perception of social reality and the creative thinking associated with it.

Creativity manifestations in Lithuanian recreational sports: a case of the subculture of runners

Reda Šatūnienė — 2024-12-11

The paper analyzes manifestations of creativity in Lithuanian recreational runners’ leisure subculture in the latter 21st century’s decades. In this research, qualitative research methods: ethnography (observation, participant observation, visual data collection, research diaries), approach of socio-cultural anthropology have been employed. Empirical data, collected since mid-2015 up to the summer of 2023. Results demonstrate that contemporary recreational runners’ identities represent aesthetic visual and verbal (self)expression, creative strategies towards running-related practices, values of solitude, and community in parallel.

Digital transformation adoption and its influence on performance: an empirical study of creative companies in Vietnam

Van Hai Trieu Tran — 2024-12-11

The purpose of the study clarifies the digital transformation adoption and how it impacts on the performance of creative companies in Vietnam. This investigation applied the technology–organization–environment framework and the structural equation modeling approach. The data was collected from 674 survey participants who are middle and senior managers or owners of creative companies in Vietnam, mainly located in Hanoi and Ho Chi Minh City. The structural equation modeling analysis indicates a positive relationship between technological, organizational, and environmental factors, and digital transformation adoption; the digital transformation adoption positively affects a company performance. These findings substantially contribute to the knowledge of digital technologies, digital transformation, company performance, and creative industries in the context of technology, organization, and environment. This research also provides insights for policymakers, readers, scientific communities, and management levels of creative industries to understand more about the environment of Vietnam’s creative industries.

Creativity in the education process of logistics students: a case study

Paweł Ślaski — 2024-12-12

The article deals with the issue of creativity and the creative process in the education of students. The key to successful thinking is creative teamwork. The power of “team creativity” lies in cross-inspiration, which is of particular value in the case of interdisciplinary teams. The more the students associated with a project differ personally, the more chance there is for them to come up with creative solutions. The article also presents a case study. It presents an example of a 4-step creative process, using Visual Basic for Applications programming. In teams students solve a task related to the analysis of selected economic measures. In the subsequent stages of the process, they solve the problem set by the lecturer using the so-called “collective mind” ideas. The case study was preceded by an analysis of surveys in which students referred to their knowledge of creative teaching methods and assessed their attractiveness. The literature study conducted analyzed teamwork in the process of student education and the creative process that fosters creative thinking. Two economic metrics were analyzed to determine the product group’s contribution to the company’s profitability and demand profile. Using Microsoft Excel spreadsheet, two procedures using Visual Basic for Applications computer programming were developed and verified in a case study based on quantitative data.

Academic hope and self-regulation as predictors of creative thinking among undergraduate students

Thaer A. Ghbari — 2024-12-12

Universities always strive to qualify students to be creative in their careers, so researchers in the creativity domain seeks the factors that affect creative thinking to understand this concept more deeply. As a result, the current study aimed at exploring the predictive power of self-regulation and academic hope in the creative thinking among undergraduate students. A total of 481 (249 males, 232 females) undergraduate students from different universities in Saudi Arabia participated in this quantitative correlational study, and completed the scale of self-regulation scale, the academic hope scale, and the creative thinking scale. The findings showed that the level of creative thinking of the undergraduate students was medium, but they have high levels of the academic hope and self-regulation. It was also found that self-regulation and academic hope were good predictors of creative thinking. It was recommended that educators and practitioners should consider academic hope and self-regulation if they want to foster creativity thinking.