Share:


A contextual model for assessing the nexus between green innovation practices and enterprise performance

Abstract

The pursuit of green innovation and sustainable practices is increasingly growing currently because of the alarming environmental concerns and the coexistence of economic expansions. But the strategies employed by companies in exploring green innovation activities have gained little or no attention in literature. This study proposes a conceptual model that outlines green innovation strategies, corporate performance, and the moderating effect of green dynamic capacity. Based on the perspective of the Resource Based viewpoint and the notion of dynamic capabilities, this study addresses a) what is the relationship between green innovation practices and enterprise performance? and b) to what extent do green dynamic capabilities moderate the connection between green innovation practices and enterprise performance? We used a cross-sectional data from SMEs in Ghanaian manufacturing firms, analysed utilizing the advanced PLS-SEM systematic procedures. Our findings revealed a significant relationship between green product innovation, green process innovation, and green service innovation on financial performance and that green dynamic capacity moderate these relationships. Our research contributes to expanding the knowledge of green innovative practices among SMEs in the manufacturing sector. These findings have both theoretical and practical implications, opening numerous options for further research.

Keyword : green product innovation, green process innovation, green service innovation, green dynamic capacity, small and medium-sized enterprises, enterprise performance

How to Cite
Takyi, K. N., Gavurova, B., & Asamoah, C. A. (2024). A contextual model for assessing the nexus between green innovation practices and enterprise performance. Journal of Business Economics and Management, 25(6), 1238–1259. https://doi.org/10.3846/jbem.2024.22750
Published in Issue
Dec 19, 2024
Abstract Views
49
PDF Downloads
40
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

References

Abdullah, M., Zailani, S., Iranmanesh, M., & Jayaraman, K. (2016). Barriers to green innovation initiatives among manufacturers: The Malaysian case. Review of Managerial Science, 10(4), 683–709. https://doi.org/10.1007/s11846-015-0173-9

Adomako, S., & Nguyen, N. P. (2023). Green creativity, responsible innovation, and product innovation performance: A study of entrepreneurial firms in an emerging economy. Business Strategy and the Environment, 32(7), 4413–4425. https://doi.org/10.1002/bse.3373

Afum, E., Osei-Ahenkan, V. Y., Agyabeng‐Mensah, Y., Owusu, J. A., Kusi, L. Y., & Ankomah, J. (2020). Green manufacturing practices and sustainable performance among Ghanaian manufacturing SMEs: The explanatory link of green supply chain integration. Management of Environmental Quality, 31(6), 1457–1475. https://doi.org/10.1108/MEQ-01-2020-0019

Ahmad, B., Shafique, I., Qammar, A., Ercek, M., & Kalyar, M. N. (2022). Prompting green product and process innovation: examining the effects of green transformational leadership and dynamic capabilities. Technology Analysis and Strategic Management, 36(6), 1111–1123. https://doi.org/10.1080/09537325.2022.2071692

Ali, F., Ashfaq, M., Begum, S., & Ali, A. (2020). How “Green” thinking and altruism translate into purchasing intentions for electronics products: The intrinsic-extrinsic motivation mechanism. Sustainable Production and Consumption, 24, 281–291. https://doi.org/10.1016/j.spc.2020.07.013

Alkaraan, F., Elmarzouky, M., Hussainey, K., Venkatesh, V. G., Shi, Y., & Gulko, N. (2024). Reinforcing green business strategies with Industry 4.0 and governance towards sustainability: Natural‐resource‐based view and dynamic capability. Business Strategy and the Environment, 33(4), 3588–3606. https://doi.org/10.1002/bse.3665

Amores-Salvadó, J., Martín-de Castro, G., & Navas-López, J. E. (2014). Green corporate image: Moderating the connection between environmental product innovation and firm performance. Journal of Cleaner Production, 83, 356–365. https://doi.org/10.1016/j.jclepro.2014.07.059

Anderson, H., Müllern, T., & Danilovic, M. (2023). Exploring barriers to collaborative innovation in supply chains–a study of a supplier and two of its industrial customers. Business Process Management Journal, 29(8), 25–47. https://doi.org/10.1108/BPMJ-12-2021-0796

Anjum, N. A., Shahid, Z. A., Mubarik, M. S., & Mazhar, U. (2024). Role of green innovation and sustainable supply chain management in firm internationalization. Review of International Business and Strategy, 34(2), 292–310. https://doi.org/10.1108/RIBS-06-2023-0056

Aphu, E. S., & Adator, S. W. (2018). Challenges and sustainable development of small and medium-sized enterprises: Evidence from a Local Processing Company in Ghana (Nkulenu). Advances in Social Sciences Research Journal, 5(5). https://doi.org/10.14738/assrj.55.4572

Awan, F. H., Dunnan, L., Jamil, K., & Gul, R. F. (2023). Stimulating environmental performance via green human resource management, green transformational leadership, and green innovation: A mediation-moderation model. Environmental Science and Pollution Research, 30(2), 2958–2976. https://doi.org/10.1007/s11356-022-22424-y

Begum, S., Xia, E., Ali, F., Awan, U., & Ashfaq, M. (2022). Achieving green product and process innovation through green leadership and creative engagement in manufacturing. Journal of Manufacturing Technology Management, 33(4), 656–674. https://doi.org/10.1108/JMTM-01-2021-0003

Bocken, N., Farracho, M., & Bosworth, R. (2014). The front-end of eco-innovation for eco-innovative small and medium sized companies. Journal of Engineering and Technology Management, 31, 43–57. https://doi.org/10.1016/j.jengtecman.2013.10.004

Brenner, B., & Hartl, B. (2021). The perceived relationship between digitalization and ecological, economic, and social sustainability. Journal of Cleaner Production, 315, Article 128128. https://doi.org/10.1016/j.jclepro.2021.128128

Bushe, B. (2019). The causes and impact of business failure among small to micro and medium enterprises in South Africa. Africa’s Public Service Delivery and Performance Review, 7(1), 1–26. https://doi.org/10.4102/apsdpr.v7i1.210

Chang, D., Gao, D., Xu, X., Wang, X., Ju, Y., & Shen, X. (2021). Top-runner incentive scheme in China: a theoretical and empirical study for industrial pollution control. Environmental Science and Pollution Research, 28(23), 29344–29356. https://doi.org/10.1007/s11356-021-12561-1

Chen, J., & Liu, L. (2022). Is green customer integration always a facilitator for green product innovation? A conflict-based view. European Journal of Innovation Management, 26(6), 1460–1060. https://doi.org/10.1108/EJIM-09-2021-0477

Chen, Y. S., Lin, Y. H., Lin, C. Y., & Chang, C. W. (2015). Enhancing green absorptive capacity, green dynamic capacities and green service innovation to improve firm performance: An analysis of Structural Equation Modeling (SEM). Sustainability, 7(11), 15674–15692. https://doi.org/10.3390/su71115674

Chen, J. S., & Tsou, H. T. (2007). Information technology adoption for service innovation practices and competitive advantage: The case of financial firms. Information Research, 12(3).

Dwiputri, R. M., Suyono, E., & Laksana, R. D. (2023). Intellectual capital, green innovation, and financial performance: The mediating role of sustainability. International Journal of Management and Sustainability, 12(3), 448–462. https://doi.org/10.18488/11.v12i3.3477

Fareed, Z., & Pata, U. K. (2022). Renewable, non-renewable energy consumption and income in top ten renewable energy-consuming countries: Advanced Fourier based panel data approaches. Renewable Energy, 194, 805–821. https://doi.org/10.1016/j.renene.2022.05.156

Faul, F., Erdfelder, E., Buchner, A., & Lang, A. G. (2009). Statistical power analyses using G* Power 3.1: Tests for correlation and regression analyses. Behavior Research Methods, 41(4), 1149–1160. https://doi.org/10.3758/BRM.41.4.1149

Frondel, M., Horbach, J., & Rennings, K. (2007). End-of-pipe or cleaner production? An empirical comparison of environmental innovation decisions across OECD countries. Business Strategy and the Environment, 16(8), 571–584. https://doi.org/10.1002/bse.496

Ha, N. M., Nguyen, P. A., Luan, N. V., & Tam, N. M. (2024). Impact of green innovation on environmental performance and financial performance. Environment, Development and Sustainability, 26(7), 17083–17104. https://doi.org/10.1007/s10668-023-03328-4

Hair, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101–110. https://doi.org/10.1016/j.jbusres.2019.11.069

Hair, J. F., Hult, G. T. M., Ringe, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). SAGE. https://doi.org/10.1017/CBO9781107415324.004

Hair, J. F., Hult, G. T. M., Ringe, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). SAGE. https://doi.org/10.1007/978-3-030-80519-7

Hao, L. N., Umar, M., Khan, Z., & Ali, W. (2021). Green growth and low carbon emission in G7 countries: How critical the network of environmental taxes, renewable energy and human capital is? Science of the Total Environment, 752, Article 141853. https://doi.org/10.1016/j.scitotenv.2020.141853

Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20(4), 986–1014. https://doi.org/10.5465/amr.1995.9512280033

Huang, S. Z., Tian, H. H., & Cheablam, O. (2024). Promoting sustainable development: Multiple mediation effects of green value co‐creation and green dynamic capability between green market pressure and firm performance. Corporate Social Responsibility and Environmental Management, 31(2), 1063–1078. https://doi.org/10.1002/csr.2613

Hussain, I., Mujtaba, G., Shaheen, I., Akram, S., & Arshad, A. (2022). An empirical investigation of knowledge management, organizational innovation, organizational learning, and organizational culture: Examining a moderated mediation model of social media technologies. Journal of Public Affairs, 22(3). https://doi.org/10.1002/pa.2575

Issau, K., Acquah, I. S. K., Gnankob, R. I., & Hamidu, Z. (2021). Innovation orientation and performance of small and medium-sized enterprises (SMES) in Ghana: Evidence from manufacturing sector. Innovation & Management Review, 19(4), 290–305. https://doi.org/10.1108/INMR-07-2020-0092

Javeed, S. A., Teh, B. H., Ong, T. S., Chong, L. L., Abd Rahim, M. F. Bin, & Latief, R. (2022). How does green innovation strategy influence corporate financing? corporate social responsibility and gender diversity play a moderating role. International Journal of Environmental Research and Public Health, 19(14), Article 8724. https://doi.org/10.3390/ijerph19148724

Kam-Sing Wong, S. (2012). The influence of green product competitiveness on the success of green product innovation: Empirical evidence from the Chinese electrical and electronics industry. European Journal of Innovation Management, 15(4), 468–490. https://doi.org/10.1108/14601061211272385

Khan, M. A. S., Du, J., Malik, H. A., Anuar, M. M., Pradana, M., & Yaacob, M. R. Bin. (2022). Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior. Journal of Innovation & Knowledge, 7(4), Article 100280. https://doi.org/10.1016/j.jik.2022.100280

Kijkasiwat, P., & Phuensane, P. (2020). Innovation and firm performance: The moderating and mediating roles of firm size and small and medium enterprise finance. Journal of Risk and Financial Management, 13(5), Article 97. https://doi.org/10.3390/jrfm13050097

Klassen, R. D., & Whybark, D. C. (1999). The impact of environmental technologies on manufacturing performance. Academy of Management Journal, 42(6), 599–615. https://doi.org/10.5465/256982

Kock, N., & Hadaya, P. (2018). Minimum sample size estimation in PLS‐SEM: The inverse square root and gamma‐exponential methods. Information Systems Journal, 28(1), 227–261. https://doi.org/10.1111/isj.12131

Kumar, P., Sharma, S. K., & Dutot, V. (2023). Artificial intelligence (AI)-enabled CRM capability in healthcare: The impact on service innovation. International Journal of Information Management, 69, Article 102598. https://doi.org/10.1016/j.ijinfomgt.2022.102598

Lavuri, R., Parida, R., & Singh, S. (2024). Unveiling ways to examine the purchase intension of green products in emerging markets. Benchmarking: An International Journal, 31(5), 1385–1401. https://doi.org/10.1108/BIJ-06-2022-0379

Lee, H. (2023). Drivers of green supply chain integration and green product innovation: A motivation-opportunity-ability framework and a dynamic capabilities perspective. Journal of Manufacturing Technology Management, 34(3), 476–495. https://doi.org/10.1108/JMTM-09-2022-0311

Li, W., Bhutto, T. A., Xuhui, W., Maitlo, Q., Zafar, A. U., & Ahmed Bhutto, N. (2020). Unlocking employees’ green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation. Journal of Cleaner Production, 255, Article 120229. https://doi.org/10.1016/j.jclepro.2020.120229

Liboni, L. B., Cezarino, L. O., Alves, M. F. R., Chiappetta Jabbour, C. J., & Venkatesh, V. G. (2022). Translating the environmental orientation of firms into sustainable outcomes: The role of sustainable dynamic capability. Review of Managerial Science, 1–22. https://doi.org/10.1007/s11846-022-00549-1

Lin, Y. H., & Chen, Y. S. (2017). Determinants of green competitive advantage: The roles of green knowledge sharing, green dynamic capabilities, and green service innovation. Quality & Quantity, 51(4), 1663–1685. https://doi.org/10.1007/s11135-016-0358-6

Lin, Y.-H., & Chen, H.-C. (2018). Critical factors for enhancing green service innovation Linking green relationship quality and green entrepreneurial orientation. Journal of Hospitality and Tourism Technology, 9(2), 188–203. https://doi.org/10.1108/JHTT-02-2017-0014

Ma, L., Ali, A., Shahzad, M., & Khan, A. (2022). Factors of green innovation: the role of dynamic capabilities and knowledge sharing through green creativity. Kybernetes. https://doi.org/10.1108/K-06-2022-0911

Mazon, G., Soares, T. C., Birch, R. S., Schneider, J., Baltazar, J., Os, S., De Andrade, O., & Guerra, A. (2023). Green absorptive capacity, green dynamic capabilities and green service innovation: a study in Brazilian universities. International Journal of Sustainability in Higher Education, 24(4), 859–876. https://doi.org/10.1108/IJSHE-10-2021-0454

Mubeen, A., Nisar, Q. A., Patwary, A. K., Rehman, S., & Ahmad, W. (2024). Greening your business: Nexus of green dynamic capabilities, green innovation and sustainable performance. Environment, Development and Sustainability, 26(9), 22747–22773. https://doi.org/10.1007/s10668-023-03574-6

Mustafa, N., Mansoor Asghar, M., Mustafa, R., Ahmed, Z., Rjoub, H., & Alvarado, R. (2023). The nexus between environmental strategy and environmental performance: analyzing the roles of green product innovation and mechanistic/organic organizational structure. Environmental Science and Pollution Research, 30(2), 4219–4229. https://doi.org/10.1007/s11356-022-22489-9

Nsiah, T. K., Danso, R. A., Charles, O., & Raphael, M. K. (2022). Management innovation, green product innovation, green process innovation influence on financial performance. A study of South African manufacturing firms. International Journal of Business, Technology, and Organizational Behavior (IJBTOB), 2(4), 2775–4936. https://doi.org/10.52218/ijbtob.v2i4.211

Nuryakin, N., & Maryati, T. (2020). Green product competitiveness and green product success. Why and how does mediating affect green innovation performance? Entrepreneurship and Sustainability Issues, 7(4), 3061–3077. https://doi.org/10.9770/jesi.2020.7.4(33)

Qiu, L., Jie, X., Wang, Y., & Zhao, M. (2020). Green product innovation, green dynamic capability, and competitive advantage: Evidence from Chinese manufacturing enterprises. Corporate Social Responsibility and Environmental Management, 27(1), 146–165. https://doi.org/10.1002/csr.1780

Ringle, C. M., Wende, S., & Becker, J. M. (2022). SmartPLS 4. SmartPLS GmbH., Oststeinbek.

Roldán, J. L., & Sánchez-Franco, M. J. (2012). Variance-based structural equation modeling: Guidelines for using partial least squares in information systems research. In Research methodologies, innovations and philosophies in software systems engineering and information systems (pp. 193–221). IGI Global. https://doi.org/10.4018/978-1-4666-0179-6.ch010

Rehman, S. U., Kraus, S., Shah, S. A., Khanin, D., & Mahto, R. V. (2021). Analyzing the relationship between green innovation and environmental performance in large manufacturing firms. Technological Forecasting and Social Change, 163, Article 120481. https://doi.org/10.1016/j.techfore.2020.120481

Scuotto, V., Del Giudice, M., & Obi Omeihe, K. (2017). SMEs and mass collaborative knowledge management: Toward understanding the role of social media networks. Information Systems Management, 34(3), 280–290. https://doi.org/10.1080/10580530.2017.1330006

Sharif, A., Kocak, S., Khan, H. H. A., Uzuner, G., & Tiwari, S. (2023). Demystifying the links between green technology innovation, economic growth, and environmental tax in ASEAN-6 countries: The dynamic role of green energy and green investment. Gondwana Research, 115, 98–106. https://doi.org/10.1016/j.gr.2022.11.010

Song, W., & Yu, H. (2018). Green innovation strategy and green innovation: The roles of green creativity and green organizational identity. Corporate Social Responsibility and Environmental Management, 25(2), 135–150. https://doi.org/10.1002/csr.1445

Stanovcic, T., Pekovic, S., & Bouziri, A. (2015). The effect of knowledge management on environmental innovation: The empirical evidence from France. Baltic Journal of Management, 10(4), 413–431. https://doi.org/10.1108/BJM-01-2015-0012

Sun, Y., Wang, C., & Jeyaraj, A. (2020). Enterprise social media affordances as enablers of knowledge transfer and creative performance: An empirical study. Telematics and Informatics, 51, Article 101402. https://doi.org/10.1016/j.tele.2020.101402

Tajeddini, K., & Martin, E. (2020). The importance of human-related factors on service innovation and performance. International Journal of Hospitality Management, 85, Article 102431. https://doi.org/10.1016/j.ijhm.2019.102431

Teece, D. J. (2019). Fundamental issues in strategy. Strategic Management Review, 1–45. https://doi.org/10.1561/111.00000005

Tu, Y., & Wu, W. (2021). How does green innovation improve enterprises’ competitive advantage? The role of organizational learning. Sustainable Production and Consumption, 26, 504–516. https://doi.org/10.1016/j.spc.2020.12.031

Wang, M., Li, Y., Li, J., & Wang, Z. (2021). Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model. Journal of Environmental Management, 297, Article 113282. https://doi.org/10.1016/j.jenvman.2021.113282

Wang, M., & Liu, Z. (2022). How do green innovation strategies contribute to firm performance under supply chain risk? Evidence from China’s manufacturing sector. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.894766

Weng, H. H., Chen, J. S., & Chen, P. C. (2015). Effects of green innovation on environmental and corporate performance: A stakeholder perspective. Sustainability, 7(5), 4997–5026. https://doi.org/10.3390/su7054997

Xie, X., Huo, J., & Zou, H. (2019). Green process innovation, green product innovation, and corporate financial performance: A content analysis method. Journal of Business Research, 101, 697–706. https://doi.org/10.1016/j.jbusres.2019.01.010

Xing, X., Liu, T., Shen, L., & Wang, J. (2020). Linking environmental regulation and financial performance: The mediating role of green dynamic capability and sustainable innovation. Sustainability, 12(3), Article 1007. https://doi.org/10.3390/su12031007

Yousaf, Z. (2021). Go for green: Green innovation through green dynamic capabilities: accessing the mediating role of green practices and green value co-creation. Environmental Science and Pollution Research, 28(39), 54863–54875. https://doi.org/10.1007/s11356-021-14343-1

Yuan, B., & Cao, X. (2022). Do corporate social responsibility practices contribute to green innovation? The mediating role of green dynamic capability. Technology in Society, 68, Article 101868. https://doi.org/10.1016/j.techsoc.2022.101868

Zhan, S. (2023). ESG and corporate performance: A review. EDP Sciences, 169, 01064–01064. https://doi.org/10.1051/shsconf/202316901064

Zhang, J., Ouyang, Y., Philbin, S. P., Zhao, X., Ballesteros-Pérez, P., & Li, H. (2020). Green dynamic capability of construction enterprises: Role of the business model and green production. Corporate Social Responsibility and Environmental Management, 27(6), 2920–2940. https://doi.org/10.1002/csr.2012