Vol 26 No 1 (2025): In progress

Journal uses continuous publication model. Current issue is in progress

Published: 2025-01-09

Articles

Assessing the commercial potential of high-tech production business targets in risk-generated innovation economies using fuzzy set methods

Olha Ilyash, Vitaliy Zakharchenko, Svitlana Yermak, Larysa Frolova, Glib Mazhara, Liubov Smoliar
Abstract 334 | PDF Downloads 253 | DOI https://doi.org/10.3846/btp.2025.20922
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Page 1–16

Impact of physical vanity, achievement vanity and brand equity on the consumption of luxury skincare products

Showkat Khalil Wani
Abstract 230 | PDF Downloads 170 | DOI https://doi.org/10.3846/btp.2025.22197
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Page 17–27

The impact of internal and macroeconomic factors on the profitability of the banking sector. A case study of the Western Balkan countries

Arsim Hoxha, Roberta Bajrami, Ylber Prekazi
Abstract 328 | PDF Downloads 186 | DOI https://doi.org/10.3846/btp.2025.18670
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Page 28–47

Entrepreneurial determinants of Moroccan business failure: entrepreneurial behaviors and attitudes

Youssef Zizi, Amine Jamali-Alaoui, Badreddine El Goumi
Abstract 199 | PDF Downloads 129 | DOI https://doi.org/10.3846/btp.2025.21505
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Page 48–61

Business resilience and strategic responses in Ukraine and Lithuania during the Russia-Ukraine conflict: insights from the energy, agriculture, and manufacturing sectors

Mehmet Recai Uygur, Bahman Peyravi
Abstract 201 | PDF Downloads 111 | DOI https://doi.org/10.3846/btp.2025.22164
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Page 62–77

Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan
Abstract 0 | PDF Downloads 0 | DOI https://doi.org/10.3846/btp.2025.20636
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Page 78–90